2) Google AnalyticsĪnother of our perennial favorites, Google Analytics is a robust platform that can provide deep and detailed insights into how your audience is interacting with your digital assets, including social media. One of our favorite features is the AutoSchedule tool, which lets Hootsuite determine the optimal time to post or tweet based on when similar content performed well in the past. It packages all the data in approachable charts and graphs. Hootsuite gives you key metrics from Twitter, Facebook, and Instagram with audience and post insights, as well as performance data. It’s one of the most popular social media management tools for a reason – it’s a powerhouse that can manage tasks from scheduling social media publishing to measuring social media ROI. But there are a few platforms that always make the list, and Hootsuite is one of them. There are so many tools out there, and our internal list of the best social media analytics tools often shifts. Our 10 favorite social media analytics tools We’ve pulled together 10 of the best social media analytics tools to help you determine what’s working and what’s not - and to empower you to develop a data-driven strategy. A solid analytical framework has the potential to offer insights that will shape and refine your strategies, increasing your ability to generate, nurture, and convert leads.
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